Monday, April 6, 2009

Evolution plush!

We’re always excited to find folks who share our love of evolution. So we were delighted to hear from Avram Kaufman, a NYC-based entreprenuer who is starting a line of plush toys called Evolvems. Each cute animal ingeniously flips inside out to form another animal that evolved from the first. They aren't available in stores yet, but he hopes they will be this summer.

This is the first I've ever heard of another company making evolution toys. Avram and I had coffee yesterday in New York. He's a truly nice guy, and we share a lot of goals, such as helping young kids learn about evolution. But we agreed that so far our products are quite different and would appeal to kids of different ages and temperaments.

I'm happy that the first competition for Charlie's Playhouse is coming from Avram and not some huge corporate Death Star. Hopefully we can help each other out. At the end of the coffee we decided that our companies will either engage in 1) a vicious struggle to the death, or 2) delightful mutual collaboration. Stay tuned.

Either way, it's great news for kids who want to learn about evolution...


  1. I vote for mutual collaboration!

  2. Thanks for the write up!

    We should act as two symbiotic species would, cooperatively, to survive against the dominant species of today. Looking forward to it!

    Avram Kaufman